Abstract

This article discusses hashtags, which – being a type of free social nomination – reflect and identify the sense of ethnic stereotypes. The aim of the analysis is two-directional and concerns, firstly, tags as the route of the social transition of stereotype knowledge in the communicative space of the service wykop.pl. Secondly, the analysis shows changes in the established enemy image in the index #rosja. As context and statistical analysis show, the tag #rosja is a focal category, which grasps additional operators establishing the stereotype of Russia and Russians as enemy/enemies and filling it in with actual senses and concepts.