Abstract

The article discusses the topic of defining femininity in Russia on the basis of cultural patterns existing in society. The subject of the research is a woman in Russian tv series Мамочки. The article also examine the role oft he media in creating new reality. The research tool which has been used in this publication is a TV series – understood as a text of culture. Using the content and visual images included in the tv series, the specifics of gender roles in contemporary Russia have been pointed out.